Tuesday, 15 February 2011

Mystery Man Hype

Yesterday was Valentines Day.  Unusually for me, my own Valentines Day experience was filled with a Mystery Man, but not in the traditional Valentines Day sense.  Last week we received a call at the office from a retired gentleman wanting to make a £3k donation to the Bury Hospice Capital Appeal.  However, he wanted to use his donation to solicit further donations and so told us he wanted to challenge the people of Bury to match his donation and he would therefore only actually hand over the cash once we'd found 3 other people who would match his offer!

As a result, we placed an article in the Bury Times and I was interviewed on BBC Radio Manchester about the challenge as well as discussing it on my usual spot on Tower FM.  To date, two further donors have come forward and we're looking for a third to realise the full £12k potential.

The Mystery Man did make me think though! What other immediate calls to action can we come up with over the coming months that could bring in the same results?  There is obviously something about this man's story that has captured people's imaginations. 

Meanwhile, Valentines Day in our house was spectacularly quiet.  After Monday tea at Grandad's I managed to get S in bed before 8 o'clock and enjoyed a rare evening of sole control of the TV remote while OH was out in his Gritterman outfit!!  I wonder what this evening will have in store??

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